BurgerFuel Lands in Johnsonville

Burger Fuel Worldwide Limited (BFW) | 4:05 pm, Monday 8 September 2008

BFW
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Market Announcement
Type:GENERAL


Local burger connoisseurs are able to satisfy their taste for Bastards and
Bacon Backfires with BurgerFuel officially opening its first store in
Johnsonville.

The 100% New Zealand-owned and operated gourmet burger chain is known for its
irreverently named burgers made with fresh natural ingredients and home-made
sauces.

On Saturday 30 August celebrations kicked off when the store opened for its
first "cook-off" and franchisee owner Barry Malcolm invited locals, friends
and family to attend.

Barry says BurgerFuel would like to rename Johnsonville "JohnsonFuel" in
celebration of the store's arrival. Submissions for the council are currently
being prepared by the BurgerFuel legal department.

"We'll be serving our delicious menu range in an atmosphere as fuelled as our
food."

"Locals and keen Wellingtonian BurgerFuel VIBs (Very Important Burger
Connoisseurs) will no longer have to go into the city or over to Lower Hutt
to get a great bite to eat," Barry says.

Although classics like the V8 Vegan (vegetarian), Ford Freakout, Ring Burner
and Peanut Piston remain favourites, BurgerFuel is not just about burgers.
Barry says other menu options such as their Low Carbo-Rator range of wraps,
gluten free buns, and their recently launched Mini Burger range (especially
for kids or those with smaller appetites) are finding favour with regulars at
Wellington's two BurgerFuel stores.

Barry says he expects Johnsonville locals to enjoy the same experience as
their Courtenay Place and Lower Hutt friends.

BurgerFuel now has a total of 25 stores in New Zealand and two in Sydney,
Australia.

BurgerFuel will open in Dubai later this year, the first outside of
Australasia.

The first BurgerFuel store opened 13 years ago in Ponsonby Rd, Auckland.

For more information:

Chris Mason
Managing Director
021 666 454

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