Lateral reaches new subscriber milestone – 5,500 Subscriber

Lateral Corporation Market Update: Lateral reaches new subscriber milestone - 5,500 Subscribers Auckland, New Zealand, 13th January 2016 Subscriber Growth continues to increase. ACMR increased 800% in 6 months. Lateral Corporation is pleased to announce it has passed the 5,500 subscriber mark. Roger Grice, CEO of Lateral Corporation, reports "Virtually all the company's revenue is now derived from overseas activities, where markets are large and receptive to our business model. The average monthly gross charge per new customer is over NZD23 per month. Growth in our international business has been dramatic showing an increase in Annualized Committed Monthly Revenue (ACMR) of 800% in the last six months." "Growth is resulting from greater interest and support from the global digital marketing industry in our key overseas markets. We're visiting one of the world's largest digital marketing conferences in the USA next week to present our platform to existing and new digital marketing partners. Interest from this community has been huge and we're hopeful it will convert into even greater growth this year." About Lateral Corporation Lateral is a pioneer in mobile payments, mobile marketing and advertising, and distribution of user-pays mobile digital products and services. It has a long history of sales in multiple markets worldwide. About Viaduct: Viaduct, an ecommerce platform built by Lateral provides a new path to market for mobile content, applications and services. In future, Apple and Google Application stores will not be the only place for users to buy content. Viaduct is part of this new channel to market. About Direct Carrier Billing: DCB Lateral is a pioneer in marketing goods and services using Direct Carrier Billing (DCB), where the products are charged directly to the customer's phone account or pre-pay balance via a secure connection to the mobile phone companies billing system. Considered the most effective digital payment method available today, DCB is expected to grow rapidly to a market size of USD24 billion, by 2019 (Ovum Research). Lateral is one of a small number of companies working successfully with this challenging technology. For further information contact: Roger Grice, CEO: Office: +64 9 522 3334 Mobile: +64 21 749 646 Email: roger.grice@lateralcorp.com Dene Biddlecombe, Chairman: Office: +64 9 522 3334 Mobile: +64 027 230 0166 Email: dene.biddlecombe@lateralcorp.com End CA:00295523 For:LAT Type:GENERAL Time:2017-01-13 13:57:08