Me Today appoints Global Brand Ambassador – Beauden Barrett

15 June 2020 Me Today appoints Beauden Barrett as Global Brand Ambassador Me Today Limited (NZX: MEE) is excited to announce the appointment of Beauden Barrett as a brand ambassador for the Me Today(R) brand globally. Me Today is built on the ethos that people need to be their best to be able to look after the people around them.The Me Today mantra is around achieving your personal best and unlocking your best for tomorrow. With what Beauden has achieved in his personal life,and on the sporting field, means he is a perfect fit with the brand principles and mantra of Me Today. Me Today is all about striving to be your best, and unlocking your best for tomorrow. In Beauden, Me Today has found an ambassador who aligns with this philosophy. Me Today is a New Zealand Health and Wellbeing brand that clearly links supplements and skincare under the one brand. Me Today produces quality supplements that are made from premium quality formulas based on scientific and traditional evidence, as well as skincare that is cruelty free, vegan/vegetarian and highly natural. It has a range of eight supplements and twelve skincare products and is about to extend its supplement range to include high dose single ingredient products such as magnesium and vitamin C, to compliment the current range of complex products like men's and women's multi vitamins. Beauden Barrett says, "I have been following the Me Today business with interest since MEE listed on the NZX Main Board, and wanted to partner with a brand that shared the same philosophies as me". Beauden said "Both on the sports field, and in my personal life, I have always understood the importance of looking after myself and my family" Me Today CEO, Michael Kerr, said "Me Today Limited is working on an exciting new brand campaign across social media, outdoor and in store with Unichem and Life pharmacies, featuring Beauden and talking to the underlying philosophy of Me Today" The agreement reached with Beauden's management company is for a three-year period, with the annual fee to be satisfied in cash and shares in December and June each year. In addition, Beauden will be granted options to acquire further MEE shares at each anniversary of the agreement for three years. Me Today and Beauden wanted to enter into a long-term partnership that was aligned for the benefit of the company and the ambassador. Me Today CEO Michael Kerr says, "it is fantastic to have an ambassador that is so aligned with the principles of Me Today and who wanted to take an equity stake in the company to share in the success alongside the existing shareholders as the company grows." For further information, please contact: Michael Kerr, Chief Executive Officer, Me Today Limited, mobile: 021 836 451 End CA:00354705 For:MEE Type:GENERAL Time:2020-06-16 08:30:21