Me Today results for the six months ended 30 September 2020

27th November 2020 Me Today Limited (NZX: MEE) has released its unaudited group results for the six months ended 30th September 2020. Key Highlights: o Net revenue grew by 132% on the same period last year from $183k to $424k. o Operating loss of $1.26m versus $300k in the same period last year. o Completion of successful capital raising of $4.3m net of capital raising costs. o Cash reserves of $6.7m to support the planned growth strategy of the group. o Stocked in 270 Unichem and Life Pharmacies through the Green Cross Health pharmacy network nationwide. o New product launches: o Introduction of nine new supplements from April - August 2020. o Launched six new skincare products in October 2020. o Launched the Me Today Natural SPF30 Broad Spectrum Sunscreen in November 2020. o Opening of the Me Today brand T-mall store in October 2020. o Launched first Television campaign in October 2020, featuring Beauden Barrett and Sakura Matches. o Distribution discussions underway with potential partners in the United Kingdom, Ireland and Japan. Since listing on the NZX Main Board on 1st April 2020 the company has been implementing its strategy of building the brand, market expansion, innovation, and channel development. The six months to 30th September 2020 has seen a large amount of activity from the team, with brand building highlights including: o Growth of presence in the Green Cross Health network from 200 doors at 1st April 2020, to 270 now, a further 10 will be added prior to 31st December 2020. o The signing of two global brand ambassadors: rugby star Beauden Barrett and Olympian Sarah Walker. o Development and implementation of radio, outdoor, digital and social media advertising campaigns. o Completion of the first brand television campaign airing on TVNZ during October and November 2020. During the six-month period the brand launched an additional 16 new products across skincare, sun care and supplements. All 16 products are now stocked with the Green Cross Health group through its Unichem and Life pharmacy stores. Innovation and product development remain a key part of the brand's strategy with further development underway to assist the strategy of launching into international markets. Each market has its own regulatory framework and the company has engaged with specialists in each market to assist with product development. The Group had revenue of $580k for the period before deducting the cost of marketing services provided by a customer resulting in reported net revenue of $424k. The operating loss for the year from the trading of both The Good Brand Company and Me Today divisions was $1.26m. The loss arose as a result of ongoing investment in the brand, the sales team, and expansion into international markets. The strategy for the year ahead will be continued investment into growing the Me Today brand in both New Zealand and international markets. As a result, the group will continue to be loss making for the remainder of the FY21 year. Me Today sales within stores in New Zealand continue to increase each month and together with opportunities in international markets, the company is on track to deliver run rate annualised gross revenue of $2m by March 2021. The first steps have been completed to launch Me Today within the China market with listings on both T-mall and Little Red Book. Investment around these platforms will increase in order to drive sales and brand awareness in the online market in China. The Me Today brand is in advanced discussion with distribution partners in the United Kingdom, Ireland and Japan. The prospective partners have connections with large retail chains in these markets and the company will provide further information as the negotiations in respect to these partnerships are finalised. The company is excited about the progress it has made in establishing, investing and growing the Me Today brand during its first six months as a listed company and will update shareholders with developments as the FY21 year progresses. - ENDS - For further information, please contact: Michael Kerr Chief Executive Officer, Me Today Limited 021 836 451 michael@metoday.com End CA:00364107 For:MEE Type:HALFYR Time:2020-11-27 11:47:49