Me Today announces Japanese Distribution Agreement

Auckland, New Zealand: Me Today Limited (NZX: MEE) announced today that it has signed a distribution agreement with MASH Beauty Lab Co., Ltd. in Japan. Me Today and MASH Beauty Lab have been in discussion since late 2020 around developing this partnership. In conjunction with MASH Beauty Lab, Me Today has developed a range of ten products across the supplements and natural skincare categories. The products are 100% natural, new to the Me Today range, and will ship August 2021 for launch into the Japanese market at the Biople Fes in October 2021 as well as in New Zealand in the second half of 2021. The initial agreement with MASH Beauty Lab is for twelve months and will see the Me Today range of ten products listed in all Biople by CosmeKitchen stores, a retail chain owned by MASH Beauty Lab. Biople stores provide a premium comfortable space for consumers to enjoy and shop natural and organic products. MASH Beauty Lab's Biople chain has thirteen stores in the Kanto region (including Tokyo) with one new store, Biople Shichirigahama, opening 14th March 2021, four stores in the Kansai region (including Osaka), and the balance elsewhere around Japan. In addition to the Biople stores, MASH Beauty Lab owns the CosmeKitchen chain. CosmeKitchen has fifty-five stores in Japan and one in Hong Kong. Like Biople stores CosmeKitchen is a premium retailer focusing on natural and organic beauty. Me Today products will be stocked in the Biople chain in year one with the potential to roll the brand out further through the MASH Beauty Lab network in year two. Me Today CEO Michael Kerr says, "the signing of this agreement with MASH Beauty Lab is an exciting milestone for Me Today. We acknowledge and respect the Japanese consumers' strict demands for perfection in packaging, presentation, and performance of product. We believe that Me Today is the perfect fit for the Japanese consumer providing one brand solution and helping them to feel good on the inside and outside. The relationship with MASH Beauty Lab will provide a great platform to launch the brand in the large and lucrative Japanese supplement and skincare market." MASH Beauty Lab Vice-President Hirotaka Mukubayashi says, "the company is excited to partner with Me Today. MASH Beauty Lab prides itself on partnering with brands with the same core fundamentals and I believe that Japanese consumers are placing a stronger emphasis on their wellbeing, we love that Me Today supports them to do this from the inside out. The range of Me Today products that have been developed will be a huge success." Me Today director Hannah Barrett who is currently living in Japan met with MASH Beauty Lab in Tokyo to discuss the terms of the agreement and promote the Me Today brand. Hannah will continue to support the brand through the pre-launch phase while she remains in the market over the next few months. Me Today would like to thank the support it received from New Zealand Trade and Enterprise in New Zealand and on the ground In Japan. Given the challenging times of the new world under Covid, the support of the local NZTE staff enabled this agreement to be reached. In addition to this success in Japan, and the recently announced New Zealand agreement with Green Cross Health, discussions remain ongoing with other International partners. As arrangements and negotiations are finalised further information will be provided. - ENDS - For further information, please contact: Michael Kerr Chief Executive Officer, Me Today Limited 021 836 451 michael@metoday.com End CA:00368861 For:MEE Type:MKTUPDTE Time:2021-03-10 08:30:34